Providing visual stimulation, the eye-catching magic of things that move is now being used to bring still imagery to life, giving personality to your icon. This can be used to evoke an emotion towards your logo, almost allowing you to emphasise with the graphic.
5. Macro/Micro Typography
The use of macro typography is becoming more popular, combined with Kinetic typography it is a great technique to use when a loud voice in the form of eye-popping artwork is required. The use of extra big & bold fonts which dominate the scene make for aesthetic but bold visuals.
Carrying over from 2018, Duotones will continue to make an impact on the graphic design scene. With bold colours and beautiful application possibilities, they can provide a strong brand presence to any photography as Spotify beautifully presents.
3. Vivid Colours
2. B&W Single Swatch
Black and white imagery combined with the use of a single pop of colour can be an effective way to make the colour stand out. This is great for bringing power to a colour and elevating the importance of key information/imagery.
The popularity of three dimensional artwork seems to be growing every day, and we love it!
The use of 3D assists the minds imagination, giving a sense of tangibility and realism. The use of 3D programmes are growing, and with this brings the ability to create life-like renders of things we could only imagine before. We are now able to take control gravity and manipulate reality.
This graphic design trend shows imagination in action and we’re excited to make the most of this!